Privacy Policy

Effective date: July 16, 2026
Last updated: July 16, 2026

Gordon respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Gordon collects, uses, stores, processes, shares, and protects information when you visit the Gordon website, create an account, purchase a subscription, add a business, connect a WordPress website, generate or grade content, communicate with us, or otherwise use Gordon’s services.

In this Privacy Policy, “Gordon,” “we,” “us,” and “our” refer to the Gordon service available through usegordon.com. “You” and “your” refer to any visitor, account holder, customer, authorized team member, or person using Gordon on behalf of a business or organization.

By using Gordon, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

This Privacy Policy does not apply to third-party websites, applications, services, or WordPress websites that Gordon does not own or control.

2. Gordon’s Role

For personal information associated with Gordon accounts, website activity, subscriptions, support requests, and service administration, Gordon generally determines why and how the information is processed.

When a customer submits information about its business, website, employees, customers, clients, patients, students, members, or other individuals for the purpose of creating content, Gordon processes that information on the customer’s instructions. The customer remains responsible for ensuring it has the authority, consent, and lawful basis required to provide that information to Gordon.

Customers should not submit sensitive or confidential personal information about another person unless the information is necessary, lawfully collected, and authorized for use with an AI content service.

3. Information We Collect

The information Gordon collects depends on how you use the service.

3.1 Account Information

When you create or manage a Gordon account, we may collect:

Gordon does not store your account password in readable form.

3.2 Business Profile Information

When you add a business to Gordon, we may collect information such as:

Some of this information may be publicly available business information rather than personal information. It is treated as personal information under this policy when it identifies or can reasonably be associated with an individual.

3.3 Website Research Information

When you ask Gordon to learn from or research a website, Gordon may access publicly available pages from the website address you provide.

Gordon may collect or extract information including:

Gordon applies limits to the pages, redirects, file types, response sizes, and website locations it may access. Gordon is designed to research relevant public pages rather than private, password-protected, or unrelated third-party content.

You are responsible for confirming that the website information Gordon discovers is accurate and appropriate before using it in an article.

3.4 WordPress Connection Information

Gordon can connect directly to your WordPress website through the WordPress REST API. No Gordon plugin needs to be installed on your WordPress website.

To create this connection, Gordon may collect:

Gordon does not require or request your regular WordPress account password.

Your WordPress application password is encrypted by Gordon and is not displayed again after it has been saved. You can revoke the application password at any time from your WordPress user profile.

The application password provides Gordon with the permissions assigned to the associated WordPress user. You should create a dedicated WordPress user with only the permissions Gordon reasonably requires and should not connect an administrator account unless administrator access is necessary.

3.5 Content and Generation Information

When you use Gordon to create, edit, schedule, grade, or publish content, we may collect and process:

Generated articles and images may be stored in your Gordon account so that you can review, edit, regenerate, schedule, download, send, or publish them.

3.6 Article Grader Information

When you use Gordon’s Article Grader, we may collect:

The Article Grader evaluates content quality and readiness. It does not attempt to identify who wrote an article and does not make decisions that produce legal, employment, lending, insurance, educational, or similarly significant effects.

You should submit only publicly accessible article addresses that you are authorized to review or that you may lawfully access.

3.7 Subscription and Billing Information

When you subscribe to a paid Gordon plan, we may collect:

Gordon uses WooCommerce and WooCommerce Subscriptions to manage plans and recurring subscriptions.

Payments are processed by the payment method and payment provider presented during checkout. Gordon does not receive or store your complete payment-card number or card security code. Payment providers may collect payment information directly and process it under their own privacy policies and legal obligations.

3.8 Communications and Support Information

When you contact Gordon or request assistance, we may collect:

Please do not send passwords, payment-card details, government identification numbers, or unnecessary sensitive personal information through the Contact page.

3.9 Technical and Usage Information

When you visit or use Gordon, we may automatically collect:

We use this information to operate the service, authenticate users, maintain security, diagnose errors, enforce usage limits, and understand how Gordon is being used.

3.10 Information From Other Sources

We may receive information from:

4. How We Use Information

Gordon may use information to:

We will not use personal information for a materially different purpose without providing appropriate notice and obtaining consent where required.

5. AI Processing

Gordon uses artificial intelligence to generate article ideas, articles, metadata, featured images, article grades, recommendations, and related outputs.

To provide these features, relevant information may be sent to third-party AI service providers. Depending on the feature, this information may include:

Gordon does not intentionally include your Gordon account password, payment-card information, or WordPress application password in AI prompts.

Third-party AI providers process information under the commercial service terms and privacy commitments applicable to Gordon’s use of their services. Their systems may temporarily retain prompts or outputs for service operation, security, abuse prevention, or legal compliance.

Gordon does not sell customer content as a dataset and does not use customer content to train a Gordon-owned, general-purpose AI model.

AI-generated content may contain errors, omissions, or inaccurate inferences. You are responsible for reviewing articles, images, business claims, contact information, and publishing details before approving or publishing them.

6. Consent and Other Grounds for Processing

Gordon collects, uses, and discloses personal information with consent or as otherwise permitted or required by law.

Consent may be provided when you:

Where applicable law requires another legal basis, Gordon may process information because:

You may withdraw consent to optional processing at any time. Withdrawing consent does not affect processing that occurred before the withdrawal and may prevent Gordon from providing features that require the information.

7. How We Share Information

Gordon does not sell or rent personal information.

We may disclose information in the following circumstances.

7.1 Service Providers

We may provide information to companies that help us operate Gordon, including providers of:

These providers may process information only as necessary to perform services for Gordon or as otherwise permitted by their agreements and applicable law.

7.2 Your Connected WordPress Website

When you choose to send, schedule, or publish content, Gordon transmits the selected information to your connected WordPress website.

This information may include:

Once information is sent to your WordPress website, it is also governed by the privacy, security, backup, hosting, user-access, and retention practices applicable to that website.

7.3 At Your Direction

We may disclose information when you ask or authorize us to do so, including when you connect a service, publish content, request support involving another provider, or instruct us to share information with another person.

7.4 Legal and Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

7.5 Business Transactions

If Gordon is involved in a proposed or completed merger, acquisition, financing, reorganization, sale of assets, insolvency, or transfer of all or part of the business, information may be disclosed to advisers, prospective parties, or a successor organization.

Any recipient will be required to handle personal information in accordance with applicable law and the commitments associated with the transaction.

7.6 Aggregated or De-identified Information

We may use or share information that has been aggregated or de-identified so that it can no longer reasonably identify an individual. For example, we may use aggregated information to understand overall article volume, feature usage, performance, or error rates.

8. Cookies and Similar Technologies

Gordon uses cookies, local storage, session identifiers, and similar technologies.

These technologies may be used to:

Some cookies are necessary for Gordon to function and cannot be disabled through Gordon without affecting the service.

Where optional analytics or similar technologies are used and consent is legally required, Gordon will request consent before activating them.

You can control cookies through your browser settings. Blocking necessary cookies may prevent you from logging in, subscribing, using checkout, maintaining a session, or accessing other Gordon features.

Third-party payment providers and other integrated services may place their own cookies when you interact with their features. Those cookies are governed by the third party’s privacy policy.

9. Communications

9.1 Service Communications

Gordon may send communications necessary to operate your account or provide requested services, including:

You may not be able to opt out of communications that are necessary to administer your account, protect security, or complete a requested transaction.

9.2 Optional and Marketing Communications

Where permitted by law, Gordon may send product updates, educational content, promotions, or other optional communications.

You may unsubscribe using the unsubscribe method included in the message or by contacting Gordon. Unsubscribing from marketing messages does not stop necessary account, billing, security, or service communications.

10. Data Retention

Gordon retains information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the service, maintaining security, resolving disputes, enforcing agreements, and meeting legal, accounting, and tax obligations.

Retention depends on factors including:

In general:

Deleting information from active systems may not immediately remove temporary copies from encrypted or access-restricted backups. Backup copies will not be restored except for disaster recovery, security, or service-continuity purposes.

11. Security

Gordon uses administrative, technical, and organizational safeguards designed to protect information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.

Depending on the information and system involved, safeguards may include:

No website, transmission method, storage system, or security control is completely secure. Gordon cannot guarantee that unauthorized access, loss, misuse, or disclosure will never occur.

You are responsible for:

If Gordon identifies a breach of security safeguards involving personal information, we will investigate and take steps required by applicable law. This may include notifying affected individuals, regulators, or other organizations where the breach creates a legally recognized risk of significant harm.

12. Your Privacy Choices and Rights

Subject to applicable law, you may have the right to:

Some account and business-profile information can be updated directly through Gordon.

To make a formal privacy request, visit Gordon’s Contact page, select “Other” as the reason, and begin your message with “Privacy Request.” Provide your account email address and enough detail for Gordon to understand the request.

Gordon may request additional information to verify your identity and protect your account before completing a privacy request.

We may be unable to provide or delete certain information where:

If Gordon refuses all or part of a request, we will explain the reason where required by law.

13. Information About Other People

You may have the ability to provide information about employees, customers, clients, patients, students, members, contractors, or other people through a business profile, article instruction, website, support request, or generated article.

You must ensure that:

Gordon is not intended to store customer lists, patient records, student records, employee files, financial records, government identification numbers, medical records, or other databases of sensitive personal information.

14. Public and Published Content

Information you publish to a WordPress website may become publicly available and may be:

Gordon cannot control information after it has been published to your website or otherwise made public.

Deleting an article from Gordon does not delete a version already published to WordPress. Deleting a WordPress post may not remove copies held by search engines, archives, caches, backups, or third parties.

15. International Processing

Gordon and its service providers may process or store information in Canada, the United States, or other countries where service providers operate.

Privacy and data-protection laws in those countries may differ from the laws in your location. Information processed outside Canada may be accessible to courts, law-enforcement agencies, national-security authorities, or regulators in that jurisdiction where legally authorized.

Where required, Gordon uses contractual, organizational, or technical measures intended to protect information transferred to a service provider in another country.

16. Children’s Privacy

Gordon is designed for businesses, business owners, professionals, agencies, and other commercial users. It is not directed to children under 18.

Gordon does not knowingly permit children under 18 to create accounts or purchase subscriptions.

If you believe a child has provided personal information to Gordon without appropriate authorization, submit a message through Gordon’s Contact page so the information can be reviewed and removed where appropriate.

Businesses that provide services to children must not submit identifying information about a child to Gordon unless they have the legal authority and consent required to do so.

17. Third-Party Websites and Services

Gordon may contain links to WordPress websites, payment providers, public business websites, source pages, or other third-party services.

Gordon is not responsible for the privacy, security, availability, content, or practices of a third party. You should review the third party’s privacy policy before providing information or using its services.

The inclusion of a link does not mean Gordon controls or endorses the third party’s privacy practices.

18. Changes to This Privacy Policy

Gordon may update this Privacy Policy to reflect:

The updated policy will be posted on Gordon with a revised “Last updated” date.

Where a change materially affects how personal information is collected, used, or disclosed, Gordon will provide additional notice or request consent where required by law.

Your continued use of Gordon after an updated Privacy Policy becomes effective means that the updated policy applies to your subsequent use of the service, subject to any consent requirements under applicable law.

19. Contacting Gordon About Privacy

Gordon has designated the Gordon Privacy Officer as the person responsible for overseeing this Privacy Policy and Gordon’s personal-information practices.

For questions, access requests, correction requests, deletion requests, consent withdrawals, or concerns about Gordon’s privacy practices, contact us at:

Email: hello@usegordon.com

Please use the subject line “Privacy Request” and include:

You may also contact us through the Contact page available on Gordon’s website.

Gordon will review privacy questions and concerns fairly and will respond within a reasonable period.

We encourage you to contact Gordon first so we have an opportunity to understand and address your concern. You may also have the right to seek guidance from the privacy authority responsible for your location.