Terms of Service

Effective date: July 17, 2026
Last updated: July 17, 2026

These Terms of Service govern your access to and use of Gordon, including the website located at usegordon.com, the Gordon customer dashboard, article-generation features, website-research features, WordPress publishing tools, automatic schedules, the Article Grader, and all other services provided by Gordon.

In these Terms of Service, “Gordon,” “we,” “us,” and “our” refer to the Gordon service available through usegordon.com. “You” and “your” refer to the person, business, or organization accessing or using Gordon.

Please read these Terms of Service carefully. By creating an account, purchasing a subscription, connecting a website, using the Article Grader, generating content, publishing an article, or otherwise using Gordon, you agree to these Terms of Service.

If you do not agree to these Terms of Service, you must not use Gordon.

1. About Gordon

Gordon is an AI-powered article-writing and content-management service designed primarily for businesses.

Depending on the features and plan available to you, Gordon may allow you to:

Features may vary depending on your plan, account status, location, website configuration, and the current version of Gordon.

2. Eligibility

You must be at least 18 years old and legally capable of entering into a binding agreement to use Gordon.

By using Gordon, you confirm that:

If you use Gordon on behalf of a business, company, partnership, nonprofit organization, agency, client, or other entity, you confirm that you have authority to accept these Terms of Service on that entity’s behalf.

In that situation, “you” includes both you and the entity you represent.

3. Your Gordon Account

Some Gordon features require an account.

You agree to:

You must not:

You are responsible for ensuring that anyone you authorize to access your account complies with these Terms of Service.

Gordon may require you to verify your email address, identity, account ownership, business relationship, or authority to connect a website.

4. Business Profiles

Gordon may allow you to create one or more business profiles, depending on your plan.

A business profile may contain information such as:

You are responsible for ensuring that business-profile information is accurate, current, lawful, and appropriate for use in generated content.

Gordon may rely on the information in your business profile when generating articles, ideas, images, metadata, calls to action, or publishing instructions.

You must review and update your business profile when your services, locations, contact information, policies, pricing, or other important business details change.

Gordon is not responsible for inaccurate or outdated content caused by inaccurate or outdated information in your business profile.

5. Website Research

Gordon may access and review publicly available pages from a website address you provide.

By submitting a website address, you confirm that:

Gordon may extract or process publicly available information such as:

Gordon may limit the number of pages reviewed and may decline to access pages, websites, file types, redirects, domains, or content that present technical, legal, security, privacy, or operational concerns.

Website research may be incomplete. Gordon does not guarantee that it will discover every relevant page or correctly interpret every detail.

You are responsible for reviewing the information Gordon discovers before using it in an article.

6. WordPress Connections

Gordon may allow you to connect a WordPress website through the WordPress REST API.

To connect a WordPress website, you may be asked to provide:

Gordon does not require your regular WordPress account password.

By connecting a WordPress website, you confirm that:

You should use a dedicated WordPress user with only the permissions Gordon reasonably requires.

You are responsible for:

Gordon encrypts saved WordPress application passwords. However, no storage or transmission method is completely secure.

You can revoke a WordPress application password through your WordPress user profile. Revoking the password may immediately prevent Gordon from accessing or publishing to the website.

Gordon is not responsible for:

7. Article Generation

Gordon uses artificial intelligence and information provided or authorized by you to generate content.

Generated content may include:

You understand that artificial intelligence is probabilistic. Gordon may generate content that is inaccurate, incomplete, outdated, repetitive, inappropriate, or unsuitable for your business.

You are responsible for reviewing all generated content before using, distributing, scheduling, or publishing it.

Your review should include confirming:

Gordon is a writing and publishing tool. Gordon is not the final authority on your business, industry, customers, or legal obligations.

8. No Guarantee of Search Results

Gordon may structure content using practices intended to improve clarity for readers, search engines, and AI platforms.

However, Gordon does not guarantee:

Search performance depends on many factors outside Gordon’s control, including your website, competition, domain authority, technical performance, reputation, content history, backlinks, location, search-engine algorithms, and overall marketing strategy.

Search engines and AI platforms may change their systems at any time.

9. Article Grader

Gordon may provide a free or paid Article Grader that reviews publicly available article pages.

The Article Grader may assess areas such as:

Article grades and recommendations are automated assessments. They are opinions generated using Gordon’s current evaluation methods and should not be treated as guarantees or definitive professional audits.

A high grade does not guarantee search performance, accuracy, originality, legal compliance, or business results. A low grade does not necessarily mean an article is ineffective or unsuitable.

You may submit only article addresses that:

Gordon may apply usage limits, IP-based limits, account limits, request limits, or other restrictions to prevent abuse.

10. Automatic Schedules and Publishing

Gordon may allow you to schedule individual articles or create automatic article-generation and publishing schedules.

When you create or enable a schedule, you authorize Gordon to perform the selected actions according to your settings.

Depending on your selections, Gordon may:

You are responsible for reviewing:

If you authorize automatic publishing, content may be published without an additional approval step.

You should use draft or review settings rather than automatic publishing when a topic requires human verification.

Scheduled actions may occur later than expected because of server timing, website availability, connection failures, queue processing, maintenance, timezones, daylight-saving changes, WordPress cron behaviour, or other technical factors.

Gordon does not guarantee that a scheduled action will occur at an exact second or minute.

You may pause, modify, or delete a schedule through the available account controls. Changes may not stop an action that has already begun processing.

11. Your Content

“Your Content” includes information, text, images, instructions, website addresses, business details, files, edits, prompts, feedback, and other materials you submit to Gordon.

You retain ownership of Your Content.

You grant Gordon a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, format, transmit, and use Your Content only as reasonably necessary to:

This licence ends when Your Content is deleted from Gordon’s active systems, except where temporary retention is required for backups, security, legal compliance, dispute resolution, or other purposes described in Gordon’s Privacy Policy.

Gordon does not use Your Content to train a Gordon-owned, general-purpose artificial intelligence model.

You confirm that:

12. Ownership of Generated Content

“Generated Content” means articles, article ideas, images, metadata, recommendations, grades, and other outputs Gordon generates specifically in response to your use of the Service.

As between you and Gordon, and to the extent permitted by applicable law, you may use, edit, publish, reproduce, distribute, and commercialize Generated Content created for your account.

To the extent Gordon holds any transferable rights in Generated Content created specifically for you, Gordon assigns those rights to you after any applicable payment has been received.

This does not transfer ownership of:

Generated Content may not be unique. Other users may receive content, wording, ideas, structures, images, or recommendations that are similar to yours.

Gordon does not guarantee that Generated Content is eligible for copyright, trademark, patent, or other intellectual-property protection.

You are responsible for determining whether Generated Content can be lawfully used and whether any additional clearance, permission, disclosure, or attribution is required.

13. Gordon’s Intellectual Property

Gordon and its licensors retain all rights in the Service, including:

Gordon grants you a limited, revocable, non-exclusive, non-transferable right to access and use the Service in accordance with your plan and these Terms of Service.

You must not:

No rights are granted except those expressly stated in these Terms.

14. Feedback

You may voluntarily provide suggestions, ideas, reviews, feature requests, or other feedback about Gordon.

You grant Gordon a perpetual, worldwide, royalty-free right to use, modify, publish, and incorporate that feedback into Gordon without compensation or obligation to you.

This does not give Gordon ownership of your confidential business information or Your Content.

15. Acceptable Use

You may use Gordon only for lawful purposes.

You must not use Gordon to:

Gordon may investigate suspected misuse and may limit, suspend, or terminate access where reasonably necessary to protect Gordon, its users, service providers, websites, or the public.

16. Professional and Regulated Content

Gordon is not a law firm, accounting firm, medical provider, financial adviser, tax adviser, engineering firm, or other regulated professional service.

Generated Content is not a substitute for professional advice.

If you use Gordon for content involving legal, medical, financial, tax, safety, engineering, insurance, employment, educational, or other regulated matters, you are responsible for obtaining review from a qualified professional where appropriate.

You must not rely on Gordon to make decisions involving:

17. Subscription Plans

Gordon may offer free and paid plans.

Plan features may include limits relating to:

The features, prices, billing periods, and limits displayed during signup, checkout, or in your account form part of your subscription agreement.

Gordon may offer trials, free articles, promotional allowances, discounts, coupons, bonus articles, or limited-time features.

Promotions may:

Unused monthly or periodic allowances do not carry forward unless your plan expressly states otherwise.

Allowances have no cash value and cannot be transferred, resold, or exchanged for money.

18. Billing and Automatic Renewal

Paid subscriptions are billed in advance according to the billing period displayed at checkout.

By purchasing a recurring subscription, you authorize Gordon and its payment provider to charge your selected payment method:

Your subscription will renew automatically until you cancel it.

The subscription price, billing frequency, and renewal information will be displayed during checkout or in your account.

You are responsible for:

Prices are displayed in the currency shown during checkout. Applicable government-imposed taxes may be added.

Gordon will not add undisclosed mandatory non-government fees to the advertised subscription price.

19. Failed Payments

If a payment fails, Gordon or its payment provider may:

You remain responsible for amounts properly charged before cancellation or suspension.

Gordon is not responsible for losses caused by a schedule, generation, or publication being paused because of an unpaid subscription.

20. Plan Changes and Price Changes

You may be able to upgrade or downgrade your plan through your account.

The timing and effect of a plan change may be shown before you confirm the change.

An upgrade may take effect immediately and may result in a prorated or immediate charge.

A downgrade may take effect immediately or at the end of the current billing period, depending on the option presented when you make the change.

Downgrading may reduce:

You are responsible for reviewing the effect of a downgrade before confirming it.

Gordon may change subscription prices or plan features. Price changes will not retroactively change a billing period that has already been paid.

Where reasonably practical, Gordon will provide advance notice of a material price increase affecting an existing recurring subscription. The new price will apply to a future renewal after the effective date stated in the notice.

You may cancel before the new price takes effect.

21. Cancellation

You may cancel a recurring Gordon subscription through the cancellation controls available in your account.

You may also request cancellation by emailing hello@usegordon.com from the email address associated with your account.

Use the subject line “Subscription Cancellation.”

To avoid an upcoming renewal, you must submit the cancellation before the renewal payment is processed.

Unless otherwise stated during cancellation:

You are responsible for exporting, publishing, copying, or saving any content you wish to retain before your account access or plan features end.

22. Refunds

Except where required by law or expressly stated in a written Gordon refund offer, payments are non-refundable.

Gordon does not normally provide refunds or credits for:

If you believe you were charged incorrectly, email hello@usegordon.com promptly with the subject line “Billing Question.”

Nothing in this section limits any refund, cancellation, or consumer right that cannot legally be excluded.

23. Taxes

You are responsible for applicable sales, use, value-added, goods and services, harmonized sales, withholding, or similar taxes associated with your purchase, except taxes based on Gordon’s net income.

Where Gordon is required to collect tax, the tax may be added during checkout or billing.

You are responsible for providing accurate location, billing, and tax information.

24. Third-Party Services

Gordon relies on or connects with third-party services, which may include:

Your use of a third-party service may be governed by that provider’s terms and privacy policy.

Gordon does not control and is not responsible for:

Gordon may change service providers or integrations without notice when reasonably necessary to operate, secure, or improve the Service.

25. Service Availability

Gordon aims to provide a reliable service, but uninterrupted availability is not guaranteed.

The Service may be temporarily unavailable because of:

Gordon may introduce usage limits, queues, rate limits, temporary restrictions, or other controls to maintain reliability and prevent abuse.

Gordon is not responsible for delays caused by matters outside its reasonable control.

26. Changes to the Service

Gordon may add, change, improve, replace, limit, or remove features.

This may include changes to:

Where reasonably practical, Gordon will provide notice before removing a material paid feature from an existing plan.

Gordon may make immediate changes without advance notice where necessary for security, legal compliance, fraud prevention, third-party service changes, or system stability.

27. Beta and Experimental Features

Gordon may make beta, preview, test, or experimental features available.

These features may:

You use beta and experimental features at your own discretion.

28. Privacy

Gordon’s collection, use, storage, and disclosure of personal information are described in Gordon’s Privacy Policy.

The Privacy Policy forms part of these Terms of Service.

By using Gordon, you acknowledge that information may be processed by Gordon and its service providers as described in the Privacy Policy.

29. Copyright and Intellectual-Property Complaints

Gordon respects intellectual-property rights.

If you believe content stored or generated through Gordon infringes your copyright, trademark, or other intellectual-property rights, email:

hello@usegordon.com

Use the subject line “Intellectual Property Complaint.”

Your notice should include:

Gordon may request additional information, remove or restrict content, notify the account holder, or take other action considered appropriate.

Submitting a knowingly false complaint may expose you to legal liability.

30. Suspension and Termination by Gordon

Gordon may limit, suspend, or terminate your account or access if Gordon reasonably believes that:

Where appropriate, Gordon may provide notice and an opportunity to correct the issue before termination.

Gordon may suspend access immediately where necessary to protect security, prevent fraud, stop unlawful activity, or avoid harm.

Termination does not entitle you to a refund where the termination resulted from your material breach of these Terms.

31. Closing Your Account

You may request account closure by emailing:

hello@usegordon.com

Use the subject line “Account Closure Request.”

The request must be sent from the email address associated with the account.

Before requesting closure, you should:

Closing your Gordon account does not:

Account information will be handled according to Gordon’s Privacy Policy.

32. Effect of Termination

When your account or access ends:

Sections relating to ownership, intellectual property, payment obligations, disclaimers, limitation of liability, indemnification, disputes, and other provisions that logically should survive will remain in effect.

33. Disclaimer of Warranties

Gordon aims to provide a useful and reliable service. However, artificial intelligence, website research, WordPress connections, and third-party systems may produce errors or unexpected results.

To the maximum extent permitted by law, Gordon is provided on an “as is” and “as available” basis.

Gordon does not make warranties or guarantees that:

To the maximum extent permitted by law, Gordon disclaims implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and satisfactory quality.

Nothing in these Terms excludes a warranty or legal right that cannot lawfully be excluded.

34. Limitation of Liability

To the maximum extent permitted by law, Gordon will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages.

This includes losses relating to:

To the maximum extent permitted by law, Gordon’s total liability for all claims arising from or relating to the Service or these Terms will not exceed the greater of:

These limitations apply regardless of the legal theory of the claim and even if Gordon was advised that a loss was possible.

These limitations do not apply to liability arising from Gordon’s fraud, wilful misconduct, or another liability that cannot legally be limited or excluded.

Some jurisdictions do not allow certain limitations of liability. In those jurisdictions, the limitations apply only to the maximum extent permitted by law.

35. Your Responsibility for Published Content

You are the publisher of content you choose or authorize Gordon to send to your website.

You are responsible for:

Gordon is not the publisher, editor, owner, operator, or administrator of your WordPress website merely because Gordon generated or transmitted content to it.

36. Indemnification

To the maximum extent permitted by law, you agree to defend, indemnify, and hold Gordon and its service providers, contractors, representatives, and personnel harmless from third-party claims, losses, liabilities, damages, judgments, penalties, and reasonable legal expenses arising from:

Gordon will provide reasonable notice of a covered claim where possible.

You may not settle a claim in a way that admits fault by Gordon or imposes obligations on Gordon without Gordon’s written consent.

This section does not require you to indemnify Gordon for claims caused solely by Gordon’s fraud or wilful misconduct.

37. Disputes and Informal Resolution

Before starting formal legal proceedings, you and Gordon agree to make a reasonable effort to resolve the dispute informally.

To notify Gordon of a dispute, email:

hello@usegordon.com

Use the subject line “Terms of Service Dispute.”

Include:

Gordon will review the issue and attempt to respond within a reasonable period.

Nothing in this section prevents either party from seeking urgent relief where necessary to protect accounts, systems, intellectual property, confidential information, or legal rights.

38. Governing Law

These Terms of Service are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-law principles.

Subject to any mandatory right you may have under applicable consumer law, disputes relating to these Terms or Gordon will be brought before the courts located in Toronto, Ontario.

Nothing in these Terms removes a consumer right or remedy that cannot legally be waived.

39. Electronic Agreement and Communications

You agree that these Terms form an electronic agreement.

You consent to receive notices and communications electronically, including by:

Electronic communications satisfy any legal requirement that a communication be provided in writing, to the extent permitted by law.

You are responsible for keeping your account email address current and checking Gordon communications.

40. Changes to These Terms

Gordon may update these Terms to reflect:

The updated Terms will be posted on Gordon with a revised “Last updated” date.

Where reasonably practical, Gordon will provide additional notice of material changes through email, the dashboard, or the website.

If a change materially affects an existing paid subscription, the notice may state when the change will apply.

If you do not agree to an updated version, you must stop using Gordon and cancel your subscription before the updated Terms take effect.

Your continued use of Gordon after updated Terms take effect means you accept the updated Terms, subject to any consent requirements under applicable law.

41. Assignment

You may not assign or transfer your account, subscription, or rights under these Terms without Gordon’s written consent.

Gordon may assign these Terms as part of a merger, acquisition, financing, reorganization, sale of assets, transfer of the Service, or similar business transaction.

Any permitted successor will remain subject to the obligations applicable to the transferred agreement.

42. Force Majeure

Gordon will not be responsible for delay or failure caused by events outside Gordon’s reasonable control.

These events may include:

Gordon will use reasonable efforts to restore affected services where practical.

43. Severability

If a court determines that a provision of these Terms is invalid, unlawful, or unenforceable, that provision will be limited or modified only to the minimum extent necessary.

The remaining provisions will continue in effect.

44. No Waiver

If Gordon does not enforce a provision of these Terms immediately, that does not waive Gordon’s right to enforce it later.

A waiver is effective only if provided in writing by Gordon.

45. Entire Agreement

These Terms of Service, Gordon’s Privacy Policy, the plan information displayed during checkout, and any additional written terms presented for a specific feature form the entire agreement between you and Gordon regarding the Service.

They replace prior discussions, representations, or agreements concerning the same subject.

If there is a conflict:

46. Headings

Section headings are included for convenience and do not affect the interpretation of these Terms.

47. Contact Gordon

Questions about these Terms of Service may be sent to:

Email: hello@usegordon.com

Please include your Gordon account email address and enough information for us to understand your question.